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VOL - 5 / 2014 - APR

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New New Media – Challenges for Media Education


This paper concerns the problem of the behaviour new new media users according to the term proposed by Paul Levinson. This phenomena is called, by the other researchers, social media Web 2.0 or the art of shielding. Examples of such common in network societies behaviour we can ind in bloggers activities, Wikipedia editors, Facebook and Twitter users, Second Life players etc. On the one hand it is luck that the Web became, in all those examples, the source of needed information and a place to communication exchange, through the cross and intercultural dialogue platform. On the other hand it leads to questions: did we have to look for all those information in Web? Does the Web communication can replace the “face to face” one? That was for sure the fastest and the easiest way but it leads to a question what we are missing because of that?
Transferring our life into the Network we lost our freedom of choice, part of our laws, privacy, freedom of speech, job, transparency, and, paradoxically, the possibility of free access to information and participate with Culture. The example can be changes that shows in our “reformat” brains. That leads for example to inability in linear reading longer texts. It all leads to the fact that we need to redeine medial education tasks. It needs to be understand as “into the media” education. The traditional understanding of teaching changed its value from transferring knowledge from generation to generation to the fact that youth have better understanding of social processes even if they can’t put them into the correct axiology. There is a need to educate new competency in media users. One of the core competencies that characterizes this type of action is multitasking. Users of this type of media at the same time are listening to the music, sending text messages and emailing, using instant messaging, watching the videos. The day that is measured by participators activity in such communication type has 40 hours instead of 24.
The second characteristic behaviour in the new new media comes from the fact noticed by Manuel Castells. With the changes of participation in the world of communication the anthropological space is also changing and communication replaces space-time coordination. The place of the space is being replaced with the space of the low.The media education task is to describe those transformations and to interpret them in order to put them into the axiological context and then to point correct communication behaviour connected with using “new new media”.


New new Media; Education; Communication behavior; Multitasking


Bogdan Zeler

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