Digital Transformation and its Influence on Nigerian Entrepreneurial Activities: Navigating Opportunities and Constraints in a Low Infrastructure Economy
Abstract
This study explores the influence of digital transformation on entrepreneurial activities in Nigeria, particularly within the context of a low infrastructure economy. As digital tools become increasingly essential for business growth and competitiveness, entrepreneurs in Nigeria face a paradox: while digital innovation offers vast opportunities, its adoption is hindered by infrastructural and systemic challenges. Using a descriptive survey design, data were collected from 200 entrepreneurs across urban and rural areas through a structured questionnaire. The study employed both descriptive and inferential statistical tools including Pearson correlation, regression analysis, and t-tests to analyze the data. Findings reveal a significant positive relationship between digital transformation and entrepreneurial growth. However, infrastructural deficits and disparities between urban and rural areas limit the extent of digital adoption. In addition, government policies and digital economy initiatives were found to be influential but inconsistently implemented. Digital literacy also plays a critical role in entrepreneurs' ability to effectively utilize digital technologies. The study concludes by emphasizing the need for targeted policy enforcement, improved infrastructure, inclusive digital training, and gender-sensitive programs to ensure equitable participation in the digital economy. Recommendations are offered to foster a more inclusive and digitally empowered entrepreneurial landscape in Nigeria.
Keywords
Digital Transformation, Entrepreneurs, Digital Literacy, E-commerce
Authors
Adeolu Oludare, OLATOYE, Aderonke Grace, OJEYINKA, Adedoyin O. OKUSANYA, Olubunmi O. ADENUGBA
Download Article
This work is licensed under a Creative Commons Attribution 4.0 International License.
Warning: mysql_free_result() expects parameter 1 to be resource, null given in /var/www/journals/bjes.beder.edu.al/article.php on line 45